Web Designer Tips for a Better Visitor Experience
Listening to professionals when it comes to designing your website will help you to grow your traffic organically over a longer period of time. When you implement techniques designed to create a more visually engaging website, you allow your visitors to help you to grow your business in more ways than you thought possible. A professional web designers can show you how small changes to the structure of your website can cause an explosion in traffic and sales of your products or services. Here are just a few web design techniques you can easily incorporate immediately on your website that can dramatically change the way the visitors and the search engines see your site.
The first area you should focus on is your testimonials or product reviews. When you purchase a product from Amazon.com you obviously notice the dozens if not hundreds of reviews for that item. You must have noticed the star rating that the product has received as well. If you based your decision to purchase that item based on either of those two criteria than you must get working immediately in incorporating those features on your websites product pages. The easiest way to start is to send out an email to all your current customers and ask them if they would be willing to write a sort testimonial on the services or products they recently purchased from you. While you are waiting for a reply you build a simple testimonials page on your website and add those comments to the page as they come in. Once you have a few nice testimonials set the page to go live and incorporate a way that the new customers can simply log in and leave you testimonials. If this is too difficult you can contact a web designer who can create that for you fairly quickly.
The next area you will focus on is adding a ratings system to your product pages. These ratings can either be in the form of a start rating or they can be in the form of consumer comments. These comments will help potential buyers feel more confident buying from you because they will see that you have made successful transactions and that your website in all likelihood is legitimate. The rating system will also help a buyer who is on the fence about a purchase and needs that little encouragement to make the purchase. The biggest benefit for you and your website is that all those ratings and testimonials are all rich with keywords and will be crawled by the search engines, which in turn gives you more traffic and higher ranking. The higher ranking will in turn send more targeted traffic to your website as reviews and testimonials increase.
You can also contact a web designer and see if they can add a newsletter or email sign up box on your website. This is the easiest way to have a direct line to all your potential visitors who would like more information from you. You can message them each time you add new content or new products to your website. These names will be one of the most valuable resources that you can have as a business person.